Thursday, 29 April 2010

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

From starting my preliminary website earlier in the year I have learnt to carry out things differently in my fully produced drugs website. Things such as the layout have to look professional with the same template used on all the pages stopping the website from looking messy or not inviting. Especially as the audience is based on people giving help. The colour scheme must come across as well thought out and everything on the website has to be in contrast and look proffessional. Even the position of images, page links and the description on each page must be planned out properly. I think the main thing I've learned is to follow the main conventions so it looks professional and people will recognise it as a website but also to be creative and try things even it challenges conventions because you need to create a product that reaches the right audience and communicates the right message to them.
6. What have you learnt about technologies from the process of constructing this product?

Whilst creating this media product I learnt how to use PhotoShop as before I had never used this. I also learnt to use iWeb which is the 'WYSIWYG' software we used to create our websites. I learnt how to create a website from scratch as I had never made a website before. We weren't allowed to use iWeb templates so we had to design our own templates, page structure and design. We also had to use PhotoShop to create our logos and edit photos to make them suitable for the site.
Overall my skills and technological knowledge has developed greatly whilst creating my website and I think there has been a great increase from my preliminary website to my newly designed drugs based website. I have learned mostly that the software we use is very good for creative projects because you can be creative without having to know HTML code and without being very technical. PhotoShop is a bit more difficult to use but I have managed to learn how to use the basic tools. I've also learned how to use Blogger from this project and I now know that I can publish my own work and ideas on the Web for free if I want to.

5. Who would distribute your product and why?


There are so many things that you need to consider after all of the designing of the campaign website. You have to think carefully about the distribution of your website, how it will reach the audience and therefore be a successful campaign. You need funding for it to go live on the World Wide Web and find an available web address to use.

Web Hosting

Web hosting is an Internet service that allows individuals and organizations to make their own website accessible through the World Wide Web. There are all different types of hosting options, from very expensive commercial Web hosts, to free Web hosts. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing connectivity to the Internet, typically in a data centre. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, this is called called cocolation.

Domain Name Registration

Domain registration is the process by which a company or individual can secure a website domain. Once you have completed domain registration the domain becomes yours for the period of the contract, usually one year. Before registration expires it must be renewed, or the domain reverts back to being available to the general public.

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS). They are effectively names used as simple identification labels to indicate ownership or control of a resource. Individual Internet host computers use domain names as host identifiers, or host-names. Hostnames are the leaf labels in the domain name system usually without further subordinate domain name space.

An important purpose of domain names is to provide easily recognizable and memorable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet.

Once the website is going live a search team would need to work on getting it to come up high in the listing when key words are typed into Google and other search engines enabling the site to be popular and highly visited.

4. How did you attract/address your audience?

I attracted my audience by using a simple colour scheme of grey and red and using a font that would appeal to young people. My pictures are of drug misuse which would help the audience realise the consequences of taking them. My home page has lots of space which would appeal to a young audience and the photo of the eye is very effective in grabbing attention. The main body text is clear and the header for the text sets up a problem then offers a solution.
I addressed my audience by using positive and persuasive on all pages which would attract people more than negativity when they are already probably feeling bad about themselves. The site offers advice and a number to call for more help so visitors will find this helpful if they are there because they want to get in touch with someone.

3. Who would be the audience for your media product?

I decided early on that my audience would be young people because although they are not the only generation affected by drug use, they are perhaps most affected by it because they can be silly about the choices they make and they can ruin their lives and cause a lot of pain for their family and friends. I also found it easier to aim my site at this group because I am of the same age group so it's easier to know what the issues are and to get access to young people for photographs. If I was to aim the site at older people who might have families and lost their jobs I would have to have a different understanding of the issue and use a very different design to what I wanted to do creatively. My typical audience would be aged 14-24 and they would be in a situation were they realised they have a problem or that their friend has a problem and they want to get advice without their family or their doctor knowing. The social class could be any really because it can affect anyone from any background. The group would be defined by their age not their class. They could also be at school, just left school and working or at university. I think my typical site visitor would be someone who has realised that the drugs they are taking is making them miserable and they want help.
2. How does your media product represent particular social groups?

I designed my website to help people stop taking drugs so they people I am representing are young people who take drugs. I am aiming to represent them as a group of people sharing the same problem and I am also representing the issue in a certain way. Like I wrote in the last answer, Talk to Frank makes it all look like a game but I wanted it to look serious and so I have chosen to represent drug taking as having consequences and through the use of the photos I have represented some of the consequences like the loneliness and the health issues.

All the pictures that have been added to my website are to do with drugs, I took them myself using things that look like real drugs but really they're fake. There are pictures of a woman that has used drugs and the photos aim to show that she has no idea where she is or what she is doing. Even though I know representing the group in this way is not conventional I wanted to do it in this way. I did also include more positive representations of this group with the photos showing how their lives have changed with the help of the campaign.