Thursday, 29 April 2010

5. Who would distribute your product and why?


There are so many things that you need to consider after all of the designing of the campaign website. You have to think carefully about the distribution of your website, how it will reach the audience and therefore be a successful campaign. You need funding for it to go live on the World Wide Web and find an available web address to use.

Web Hosting

Web hosting is an Internet service that allows individuals and organizations to make their own website accessible through the World Wide Web. There are all different types of hosting options, from very expensive commercial Web hosts, to free Web hosts. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing connectivity to the Internet, typically in a data centre. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, this is called called cocolation.

Domain Name Registration

Domain registration is the process by which a company or individual can secure a website domain. Once you have completed domain registration the domain becomes yours for the period of the contract, usually one year. Before registration expires it must be renewed, or the domain reverts back to being available to the general public.

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS). They are effectively names used as simple identification labels to indicate ownership or control of a resource. Individual Internet host computers use domain names as host identifiers, or host-names. Hostnames are the leaf labels in the domain name system usually without further subordinate domain name space.

An important purpose of domain names is to provide easily recognizable and memorable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet.

Once the website is going live a search team would need to work on getting it to come up high in the listing when key words are typed into Google and other search engines enabling the site to be popular and highly visited.

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